History Alfredo Coto in 1970 with his wife Gloria founded COTO CICSA They drive the direct sales system producer / consumer. In order to reduce costs and optimize the marketing model of the age scale, are designed with modern butchers slaughtering a system of air and cut to the hearing, which managed to maintain a monthly sales of 40,000 kg. per branch. The aim of this new system was to market products and by-products with quality and brand COTO, to position the company as the No. 1 selling meat in the country. In 1987 COTO opens in Mar de Ajo, its first supermarket. At the same time implemented a series of openings in Federal Capital and Greater Buenos Aires, which joined the rental of the premises of the chain El Hogar Obrero. This strategic decision resulted in a tripling of revenue and enabled the chain to make the leap to project proposals advanced as those that are being developed today.Shortly after its first hypermarket opened in New Pompeii, Ciudad de Buenos Aires. Years later, he opened his own supply center in Esteban Echeverria, the largest in Latin America.