Both students had
Both students had to propose a business idea and decided to develop a body cream that was made mostly with natural products. As their goal was to export, they wanted to use an ingredient that was natural and representative of Peru. "Develop an ethnic concept was a possibility, but we had to find ways to differentiate an input would have any benefit natural healing," said Pool. They then tested various ingredients. Since geranium and carob to the coca leaf. By chance, they met a molle oil exporter selling your product to a perfume factory. Thus they discovered the properties of the molle tree. With a specialist formulas, conducted five tests before achieving Sumaq moisturizer. "We tested the product with my mom, who is school bus driver with a professional masseuse and a person with psoriasis (skin lesions)," says Jimenez.This latest customer said he felt more at ease with this cream, that using conventional treatment. This surprised them. Although molle has an ornamental use in the leafy streets and parks, it is known that the bark, foliage and fruits are used in traditional medicine. After initial tests, the duo Pool-Jim nez pilot decided to make a sale. As a result, managed to sell the 20 knobs that made S/.70.00 each. The compilation of the cream was not complicated, but the cost of production remained high. That they confirmed that it was impossible to think of the local market. "Only in these years people are thinking of using natural products, but this trend slowly walk here, so we prefer to look more attractive markets in Europe," said Pool. The destination was the United Kingdom. "The idea is not just selling a product, but selling quality," says Jimenez.Therefore, the product has a 80 natural ingredients and 20 of artificial preservatives approved by the FDA. However, project managers know that the requirements to enter the UK market are high, so you have to invest in larger studies that prove the product properties. WHERE Vanessa Jimenez Rossana Pool and developed the project during Entrepreneurship (U. Pacific): rossana alberca hotmail.com, skosmetics yahoo.com THE KEYS 1. In 2006, Peruvian exports of essential oils, perfumery, cosmetics or toilet went mainly to Latin America, North America and the UK. 2. The export of these products to the UK reached U.S. 2'000 .000 in 2006, 5 of the total, Prom-Peru. 3. Peru exported U.S. 42'529 .505 between oils and cosmetic preparations, in 2006.In this category, the 32 of the preparations of beauty, makeup and skin care. 4. Sumaq moisturizing body cream is composed of emulsifiers, emollients, essences, preservatives and an essential addition: molle oil (or pink peppercorns).